Salesforce Foundation

Partnering to empower education and literacy for children:

  • The Salesforce Foundation placed 1,000,001 new books on the shelves of classrooms and libraries in need.
  • Partnering with First Book and their partners around the world
  • Engaging Dreamforce attendees (180,000) through text Call-to-Action to raise funds and build community
  • Integrating social media and text campaigns to drive conversions and awareness

Feeding America

Corporations partnering with nonprofits in gamified campaigns:

  • Feeding America has partnered with Dannon and NFL to “raise 500,000 meals to sack hunger” 
  • For every official entry, Dannon will donate $5 to Feeding America up to $50,000
  • Those who enter via text will also be prompted to make their own $5 text donation to Feeding America
  • Main distribution channels include 500 leading colleges, hospitals, and lodging facilities
  • Dannon is interested in capturing subscribers, brand awareness, and data
  • NFL is interested in brand awareness and affinity through cause marketing initiatives
  • Feeding America is looking to create awareness, attract new millennial donors, and raise funds to “Sack Hunger”